Personal data we collect and how we use it

General

The personal data we collect depends on the context of your interactions with us and on

the choices you make. We will only use your personal data where we have a valid lawful

basis to do so.

Informing you about our products and services

We may collect the following personal information when you complete our

application/registration forms, when you request information from, when you complete

an online marketing survey, when you enter promotions, and when we meet you or

make contact with you:

• Name

• Email address

• Demographic information such as postcode, preferences and interests that

relate to you

• Other information relevant to customer surveys and/or promotional offers

We keep this information in a database and use it to contact you when we believe we

have goods, services or information that will be of interest to you. We may contact you

from time to time by email, phone or mail for market research purposes. We also use it

to manage your organisation’s account with us and to supply goods and services you

have requested from us.

Our lawful basis for using personal data in the manner described above is that the data

processing is necessary for legitimate business interests pursued by the relevant

members of the Berkshire Unicorns.

Provision of personal information is not a statutory or contractual requirement and you

are under no obligation to do so, failing to provide personal data will not lead to any

withdrawal or refusal of services.

Sharing personal data

We do not rent or sell or provide your personal data to any other person except as set

out below or except as obliged by law or by the order of any competent body.

We may share your personal information with third parties where we are required to do

so by law or where necessary in order to provide you with our services or where we have

another legitimate interest in doing so that is not overridden by your interests and

fundamental rights.We may also use third party service providers in order to undertake the processing of

personal data for us. Where we outsource any task, whether inside or outside of the EEA

(e.g. telesales, sales via distributor and mail shots), we oblige the service provider to

use your personal data only in accordance with our specific instructions and in

compliance with the General Data Protection Regulations (GDPR).

To the extent reasonably necessary, we may provide your personal data to anyone who

buys or offers to buy our business or business assets.

In connection with its lawful processing, any member of the Berkshire Unicorns covered

by this policy may pass your personal data to any other such member Group.

Retention of personal data

We will only retain your personal information for as long as is necessary to fulfil the

purposes we collected it for, which includes satisfying any applicable legal, accounting

or reporting obligations. For example, if you buy products or services from us then we

may retain records of those transactions, along with associated information and

correspondence, for legal reasons for a period of 6 years beyond the end of our contract

with you.

We will retain your personal data on file whilst there is an ongoing business relationship

for such purposes of doing Berkshire Unicorns-related business. Annually we will review

its database for instances where a person does not conduct business with us and is

inactive, any such personal data will be removed from our database.

Security

We are committed to ensuring that your information is secure. In order to prevent

unauthorised access or disclosure, we have put in place suitable physical, electronic

and managerial procedures to safeguard and secure the information we collect and

store.

The transmission of information via the internet is not completely secure. Although we

will act reasonably to protect your personal information, we cannot guarantee the

security of the information transmitted to our site and you acknowledge that any

transmission is at your own risk. Once we have received your information, we will use

strict procedures and security